Survey 1 – CURRENT Attributes
The survey below is divided into sections by active company/brand.
INSTRUCTIONS: Each section is labeled with the company at the top. For each, select the degree to which you agree or disagree that company CURRENTLY demonstrates the attributes listed.
For example: Accommodating (vs Rigid) – If you feel the company is accommodating, you would select Agree or Strongly Agree. If you feel that the company is rigid, you would select Disagree or Strongly Disagree. If you think the company is neither accommodating nor rigid, you would select Neutral. If you are not familiar with that aspect of the brand, select Not Familiar. (You may be familiar with some brand aspects but not others. That’s fine.)
Not this survey, but the survey after this one will allow you to express whether you feel the brand SHOULD or SHOULD NOT demonstrate these attributes. That matters just as much.
Your honest input is critical! Questions? Just email Alayne or call her at 443-244-8536 or 443-340-1202 (cell).