Survey 2 – Brand Aspirations/GOALS
INSTRUCTIONS: Like Survey 1, each section is labeled with the company at the top. For each, select the degree to which you agree or disagree that company SHOULD demonstrate the attributes listed.
For example: Accommodating (vs Rigid) – If you feel the company should be, or continue to be, accommodating, you would select Agree or Strongly Agree. If you feel that the company should be or continue to be rigid, you would select Disagree or Strongly Disagree. If you think the company should be neither accommodating nor rigid, you would select Neutral.
Again, your honest input is critical! If you have any questions, email Alayne or call her at 443-244-8536 or 443-340-1202 (cell).